Watch Your Back!
Watch Your Back! Campaign
We are very pleased to be supporting the Watch Your Back! campaign which launches on the 1st May 2017. We are joining over 150 major garden centres across the UK to promote this sun protection campaign, which is backed by a team of celebrity gardeners including Alan Titchmarsh, Charlie Dimmock & David Domoney. Although we are all vunerable, Watch Your Back! targets men over 50 who spend a lot of time outdoors as they are 70% more likely to develop melanoma, typically on their backs and in areas that are hard to spot, leading to a later diagnosis. Melanoma rates in the UK have more than quadrupled over the last 30 years, however many of us, especially men, still don’t understand the need, or have the motivation to use sun protection regularly.
To help impact this, we are proud to promote the following advice:-
PROTECT: Wear SP30 sunscreen, sleeves, a hat and seek shade between 11am and 3pm
DETECT: Regularly check skin for changes and ensure you know what to look out for
PREVENT: Melanoma and other skin cancers BUT enjoy your time outside! Visit www.melanoma-fund.co.uk for more information and stay safe this summer #WYB!17